BACKGROUND
The team is planning to improve in-app features to increase the number of daily transactions.
One of the ideas is to improve a feature called ‘Coupon Book’ where users can simply find and use their coupons. Currently our coupon book feature is still messed up with legacy design. All coupons listed together in one page. Some coupons are also unable to be used and frustrate our users. Some users are also unable to find their coupons.

Some of the POs are excited about the idea, and feel that there’s business potential out there
in a hope that this feature will give the company a competitive advantage over the others in the market.

How would you tackle this? What would be the process?